Welcome to Honda of El Cerrito

Honda of El Cerrito has been an established Honda Dealer in the Bay Area for over 35 years. We were one of the first Honda dealerships to open in the entire country.

We pride ourselves in the long-term relationships that we have established with our many customers over the years. We know that our customers are the reason we exist. It is our goal to give them outrageous customer service whenever we get the opportunity to serve them.

We have over 100 employees that live in the community. We are proud of our diversity and that we have an international group of dedicated employees to serve our customer needs. Our employees speak over 15 different languages and have come to work at Honda of El Cerrito and live in the community from the far corners of the world.

In 1993 we became a proud member of the Hendrick Automotive Group. The Hendrick Automotive Group has over 60 locations throughout the country and several located here in the San Francisco area. By becoming part of the Hendrick Family we are able to offer our employees greater opportunities and security, something that we feel is important in being able to deliver World Class service to our deserving customers.

Honda Automotive Group and Hendrick Automotive Group Core Values
The Hendrick Advantage is not just the product we sell but how we do business. Your experience with Hendrick and Honda of El Cerrito will be more of a relationship than a transaction. As opposed to just talking about a different experience, Hendrick Automotive and Honda of El Cerrito deliver a better relationship through longevity of our employees and an investment in training.

How have we become the premier quality retailer? How do we provide the best opportunities for our team members, customers, communities and the manufacturers we represent? Our success can be attributed to the following core values, which we live by daily.

Teamwork Through Trust and Respect
People are the most important part of Hendrick. As a team drawing on unique contributions that each of us can make, everyone achieves more. We work together, using our diverse individual skills and striving to get the best out of ourselves through self-discipline, initiative and the respect for others.

Integrity
We believe in doing what is right for fellow team members and our customers. Through honest and straightforward interaction with each other and our customers, we will uphold the value and integrity in every action we take and every decision we make.

Commitment to Customer Enthusiasm
Our job doesn't mean much if you're not satisfied. We genuinely desire our customers to know that we value and care about them. That is why we commit ourselves everyday to exceeding your expectations.

Passion for Winning
Our team members are also empowered leaders, doing what it takes to overcome obstacles and satisfy customers. With a clear focus on our goals, we aim to continue the Hendrick tradition of winning. We are proud of our connection to Hendrick Motorsports and the tradition of winning and teamwork which they have established over the years.

Accountability at All Levels
Our team members deliver what they promise and create an atmosphere of dependability-a place where people can count on each other to achieve business results with higher quality and efficiency. By taking responsibility at all levels on a daily basis, we prevent the potential for poor customer service and conquer the inevitable challenges that confront us.

Commitment to Continuous Improvement
As in any endeavor, there is always room for improvement. Every day we take initiative to find ways to do our work better, smarter and faster. Seeking opportunities for personal growth and development will only lead to increased vitality for our business and greater satisfaction for our customer. We are proud to represent Honda as a product and will do our best to promote it as the superior automotive product available for customers to learn about and experience. 

About Hendrick Automotive Group

Encompassing 97 dealerships from the Carolinas to California, Hendrick Automotive Group is one of the largest privately held automotive retail organization in the United States. Headquartered in Charlotte, North Carolina, the company employs more than 10,000 people in its dealerships, collision centers and accessories distributor installers in 14 states.