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Welcome to Honda of El Cerrito, One of the Bay Area's First Honda Dealerships

Honda of El Cerrito has been an established Honda dealer in the Bay Area for over 35 years. We were one of the first Honda dealerships to open in the entire country--and there's something to be said for being a pioneer of an industry. Some dealers are first, but fizzle out. But we've stuck around, and it's all thanks to our commitment to the community, our passion for our products, and the strong, long-term relationships that we establish with our customers.

We invest time and energy into our customers, because we know that our clients are the only reason we're still here. And that's why you'll always have a friend and a trusted partner in Honda of El Cerrito.

We've been a member of the Hendrick Automotive Group since 1993--a group that's expanded to more than 100 dealerships across the nation, including quite a few right here in the greater San Francisco and Bay Area. Since we opened, Honda of El Cerrito has grown to employ more than 100 employees right here in the community--several of which speak over a dozen languages combined--and learn to utilize the entire vast network of resources offered by the Hendrick Automotive Group.

Hendrick Automotive Group: Who Are We? What Do We Stand For?

Hendrick Automotive is more than just a group of auto dealers across California and across the country; it's a lifestyle for us, and The Hendrick Advantage is simply the way that we do business. Here, you're more than a number, and your visit is more than a time-slot in a book. You're a member of the Hendrick Automotive network, and we honor that relationship.

Every dealership tells you to expect a different experience--but Honda of El Cerrito is ready to prove it. Our employees are better trained and better taken care of, so not only can they provide a more thorough process to our customers, they tend to stick around, which means you can continue to work with the friendly faces you're used to.

How do we do it? How have we managed to build this amazing dealership? Through six simple values.

Honda of El Cerrito & Hendrick Automotive Core Values:

1. Teamwork Through Trust and Respect
2. Integrity
3. Commitment to Customer Enthusiasm
4. A Passion for Winning
5. Accountability at All Levels
6. Commitment to Continuous Improvement

We strive to live up to each and every one of our core values day in and day out at Honda of El Cerrito. If you ever feel that we're not meeting our goals, or that we're lacking in any of our service missions, submit your comments online so that we can do better, for you and for our communities.