Since a very young, I have always been fascinated by automobiles. This fascination has lead me to sharing this excitement with the public and building their excitement and enthusiasm as well. I enjoy being a positive influence on our customers, as well as, our team mates while fostering a happy environment for all. I am also a devoted husband to my wife and 4 kids. When I get the chance, I enjoy golfing and traveling.

"I consider each customer as a family member who deserves nothing but the best service". -Tammy Toh

I also speak fluent in Tagalog.

I enjoy working with the public and ensuring that their new vehicle dreams come true. With 11 years of experience, I am able to assist clients by understanding and acting on their needs while staying within their desired budget.

I take my career as my hobby and truly enjoy making and keeping people happy.

Come see me today for your next vehicle purchase, Alex

When customers come to Honda of El Cerrito, I want to make sure they experience great customer service and establish a wonderful relationship with our sales group. I want to be able make my customers walk out with a smile and joy on their face, knowing they got the right car for the right price. On my days off, I like to enjoy going to the gym and playing basketball. If you want to experience great customer service, come see me!

Other than English, I also speak Tibetan.

I love what I do because every day is a new opportunity to brighten someone's day.  Assisting a first-time buyer get into their own car, or helping someone re-establish themselves after a major life change, the gratitude, the smiles, it never gets old.  I have been in this industry for fifteen years and my main objective has always been to dispel the myth that all car people are bad.  Each day, I focus on helping others with compassion, transparency, and integrity at the forefront of each interaction.  Our industry is constantly evolving so there is never a dull moment which I love!